Specifically,
1. Currently, any one domain has the ability to rank for only two URLs on any given search query. Engaging in universal search optimization grants you the potential to greatly expand upon that limit.
For example taking your inventory of automobiles or property listings and creating videos of them and the posting them to YouTube, Twitter and Facebook provides individual indexable valid assets posted on the web thus you now have hundreds of search-results out there on the web instead of just one website.
2. Each of these assets (cars, houses... whatever) can link back to your web site for increasing valid inbound links (cross links).
Read more about how you should use Social Media to build your hub of links which, due to the design of Universal Search, you can increase your SEO in an automated way... (yes of course see auto dealers: http://autodealermls.com and Real Estate Brokers look at http://techmediamarketing.com )
Hey, we have been doing this for more than 3 years now. Its nice to see it in print. So lets talk about your smartphone marketing program...
Here is that link