Join us in trying to catch the wind!

Working to capture the best response on the Internet is elusive and as difficult as trying to catch the wind. Join us in our discussions about how to create better content and then place it and tag it so that people can find that information ~ Torrey

Monday, December 6

Why you need to be on Facebook and YouTube ( its about Clicks not Search)


Here is the 10 Top 10s for 2010: Search Year in Review By Eli Goodman  Searchenginewatch December 6, 2010

In the final analysis it is about potential customers that click on your presentation to see what you are offering not just getting a position high in a search engine.  I think the most surprising entrant this year was the way the Facebook has taken the lead in CLICKS... not necessarily search, but in CLICKS.  Being at the point of a search result is great but does nothing if no-one clicks on it.

See how YouTube still holds the number 2 spot - video is a very compelling format when it comes to getting people to click on your presentation... now how do they become a buyer is an entirely different kettle of fish!
  
Top 10 Most Popular Search Clicks
 Just one year ago, MySpace was No. 1 on this list. Some food for thought.
  1.  Facebook
  2.  YouTube
  3.  Yahoo
  4.  Yahoo Mail
  5.  Craigslist
  6.   Google
  7.   Myspace
  8.  Gmail
  9.  Yahoo.com
  10.  Hotmail

Most of the time we see top "searches" put out by the engines (see this year's lists for Bing, Yahoo, Ask, and AOL), but being that clicks are a better proxy for relevance (they were terms that got searchers to the destinations they were seeking), this will give you a slightly different version of lists to work through. All these lists are based on United States searchers and exclude Adult/XXX websites (just to keep it family oriented).

Note: Google #6 on the list... again, its about clicks not searches