“If you want to convert more listings into signed business in 2010, video is one tool that shouldn't be overlooked.
After Google, YouTube is the most-used search engine in the world. Also, Google's algorithm appears to rank videos higher than podcasts, blogs or static Web sites. In other words, using video helps you increase your search-engine ranking.
[Read More]
Tuesday, March 30
Thursday, March 25
Why post to YouTube Videos... and share with Twitter and Facebook?
We are always being asked WHY do we also post to Facebook… Twitter and now Google Buzz….
Because the Internet is splintering into thousands of different ways in which people are searching for stuff…. Every day a new player comes on the scene…
And now smartphones are doing even more.
Watch how these graphs collide (does not include YouTube numbers)
[Read More]
Because the Internet is splintering into thousands of different ways in which people are searching for stuff…. Every day a new player comes on the scene…
And now smartphones are doing even more.
Watch how these graphs collide (does not include YouTube numbers)
[Read More]
Monday, March 22
General Internet use by Real Estate Shoppers
a December 2009 National Association of Realtors report, 90% of consumers begin their real estate search online. However, according to the Brandeis/inSegment report, a disproportionate percentage of marketing dollars continues to be allocated to traditional marketing campaigns rather than to more successful and cost-efficient programs such as search engine marketing.
[Read More]
[Read More]
Monday, March 15
Recent Stats for the Real Estate Industry using Search
* The Internet has become an essential and indispensable tool in the home search process with 90 percent of home buyers using it to search for homes, up 30 percentage points during the past six years.
* Additionally, among buyers who reported using the Internet, 76 percent reported using it frequently, an increase of 7 percentage points from 2008.
* Furthermore, as a result of searching online, buyers frequently request additional information or find an agent.
* Around 60 percent of buyers were also likely to walk through home viewed online.
December 02, 2009
By Sophia Stuart, Research Economist (NAR Research)
[read here]
* Additionally, among buyers who reported using the Internet, 76 percent reported using it frequently, an increase of 7 percentage points from 2008.
* Furthermore, as a result of searching online, buyers frequently request additional information or find an agent.
* Around 60 percent of buyers were also likely to walk through home viewed online.
December 02, 2009
By Sophia Stuart, Research Economist (NAR Research)
[read here]
Thursday, March 11
Google says 83% of Vehicle Shoppers use YouTube
CONSIDER THIS RECENT MARKET RESEARCH FROM GOOGLE:
Google study reveals 83% of new vehicle buyers visit video focused Web sites prior to purchasing a car.
Read it here [read article]
Google study reveals 83% of new vehicle buyers visit video focused Web sites prior to purchasing a car.
Read it here [read article]
Wednesday, March 10
Visual Media Searches using Video
We are developing through our different partnerships in the auto and real estate fields a new platform that currently provides car and home Shoppers access to the #2 way in which people use the Internet - YouTube.
YouTube provides a brand new platform; much like a web site is a text way to present data on the Internet… YouTube provides a “visual” way to present data.
This is not another web site or a service that is “posting” to Marketing web sites like Ooodle or VAST. YouTube has become the central way to present visual information on the Internet. And now the 68 million Blackberries, iPhones and Google Android phones are able to access this visual format too!
How does this work.
“In-market” consumers use Search Engines to find vehicle inventories. Google and other search engines are presenting what is called Blended Search. This is where the search result is both traditional web pages and also other mediums such as MP3 files and Video files, and other formats based on the search request. The consumer then clicks on one of these and is taken to that link to read, view or listen to the result. We represent the branch of the evolutionary search path that is Visual - Visual Search Results.
Graphic for Auto Dealer Example in Google Search:
This is different than a WEB page.
Our partner sites include AutoDealerMLS.com, uTUBEautos.com, LocalPropertyMLS.com and Techmediamarketing.com. These sites are about building a “channel” for Dealers and Agents. Providing a “visual” way to present their inventory on these new platforms like Smartphone devices and tablet Computers - not a web site. Our services gives a shopper the ability to search for vehicles or properties on the device of choice: a computer, phone, whatever. And when they find one such vehicle or property they “view” that Dealer or Agent’s “Channel” of vehicle or property inventories.
Channels not Websites!
[Reference]
YouTube provides a brand new platform; much like a web site is a text way to present data on the Internet… YouTube provides a “visual” way to present data.
This is not another web site or a service that is “posting” to Marketing web sites like Ooodle or VAST. YouTube has become the central way to present visual information on the Internet. And now the 68 million Blackberries, iPhones and Google Android phones are able to access this visual format too!
How does this work.
“In-market” consumers use Search Engines to find vehicle inventories. Google and other search engines are presenting what is called Blended Search. This is where the search result is both traditional web pages and also other mediums such as MP3 files and Video files, and other formats based on the search request. The consumer then clicks on one of these and is taken to that link to read, view or listen to the result. We represent the branch of the evolutionary search path that is Visual - Visual Search Results.
Graphic for Auto Dealer Example in Google Search:
(Click Image to see Larger)
This is different than a WEB page.
Our partner sites include AutoDealerMLS.com, uTUBEautos.com, LocalPropertyMLS.com and Techmediamarketing.com. These sites are about building a “channel” for Dealers and Agents. Providing a “visual” way to present their inventory on these new platforms like Smartphone devices and tablet Computers - not a web site. Our services gives a shopper the ability to search for vehicles or properties on the device of choice: a computer, phone, whatever. And when they find one such vehicle or property they “view” that Dealer or Agent’s “Channel” of vehicle or property inventories.
Channels not Websites!
[Reference]
Get your vehicles on the front page of Google.
What we do in the Auto Industry for Auto Dealers and also for Real Estate Agents:
If it is true that most car and truck shoppers start their Internet search process at a Search Engine (now 90%). And, if Google nets 70% of those searches, doesn't it make sense to find a way to get your inventory right there on that front page as soon as is humanly possible?
Example:
Look at this graph of a Florida dealership's web traffic with the results of their YouTube video traffic we delivered starting in July overlaid in green. We delivered a 40% increase in web traffic to this dealership.
(Green line = YouTube Viewings, Blue Line = Compete.com chart of web traffic)
Page rank sores!
autoDEALERmls has perfected the process of taking vehicle inventory and posting it in such a way that it appears high on the Google Search Index.
How do we do this?
Each day we take a feed of your vehicle inventory from your lot management company and stitch together the still pictures into a virtual tour of the vehicle. We marry that slide show with a computer “Spoken Text” program that reads the VIN information. We then apply proper search tagging and post the video on YouTube, Twitter, Facebook, Google Reader and now Google Buzz.
This is more than just creating video from still pictures. In fact, it really isn't about video at all. Yes Video is compelling. Video is the most compelling way to engage someone with vehicle information whether it is on a desktop computer or a smartphone small screen (currently 8% of our traffic and growing). What we focus on is that since Google owns YouTube, and YouTube is the number two search engine right now, this is the best method to achieve high search engine results quickly! But this too will change and we will be there and other vendors will be following us again.
So why else should you be doing this ~ Back Links!
The Internet is like a giant ocean with billions of web sites and trillions of web pages. Your web site is but one island in this vast ocean. What if we could take every vehicle on your lot and create a way to give it a “searchable” and “indexable” [define] presence – thus allowing it to be found by the search engines. And, what if each one of these searchable and indexable dealer assets pointed back to your primary web site. Your page rank sores!
More information at our Auto Dealer site
http://autodealermls.com
Review of our 5 minute video:
http://autodealermls.com/dealerprogram
Or call 1(234) 567-9006 and/or email at info@autodealermls.com
autoDEALERmls is a service of the Offers Network, Inc. to provide SEO [define] services by automating the posting of vehicle inventory to YouTube, Twitter, Facebook and other social media for their clients.
For our Real Estate partners you can go to http://techmediamarketing.com
If it is true that most car and truck shoppers start their Internet search process at a Search Engine (now 90%). And, if Google nets 70% of those searches, doesn't it make sense to find a way to get your inventory right there on that front page as soon as is humanly possible?
Example:
Look at this graph of a Florida dealership's web traffic with the results of their YouTube video traffic we delivered starting in July overlaid in green. We delivered a 40% increase in web traffic to this dealership.
(Green line = YouTube Viewings, Blue Line = Compete.com chart of web traffic)
Page rank sores!
autoDEALERmls has perfected the process of taking vehicle inventory and posting it in such a way that it appears high on the Google Search Index.
How do we do this?
Each day we take a feed of your vehicle inventory from your lot management company and stitch together the still pictures into a virtual tour of the vehicle. We marry that slide show with a computer “Spoken Text” program that reads the VIN information. We then apply proper search tagging and post the video on YouTube, Twitter, Facebook, Google Reader and now Google Buzz.
This is more than just creating video from still pictures. In fact, it really isn't about video at all. Yes Video is compelling. Video is the most compelling way to engage someone with vehicle information whether it is on a desktop computer or a smartphone small screen (currently 8% of our traffic and growing). What we focus on is that since Google owns YouTube, and YouTube is the number two search engine right now, this is the best method to achieve high search engine results quickly! But this too will change and we will be there and other vendors will be following us again.
So why else should you be doing this ~ Back Links!
The Internet is like a giant ocean with billions of web sites and trillions of web pages. Your web site is but one island in this vast ocean. What if we could take every vehicle on your lot and create a way to give it a “searchable” and “indexable” [define] presence – thus allowing it to be found by the search engines. And, what if each one of these searchable and indexable dealer assets pointed back to your primary web site. Your page rank sores!
More information at our Auto Dealer site
http://autodealermls.com
Review of our 5 minute video:
http://autodealermls.com/dealerprogram
Or call 1(234) 567-9006 and/or email at info@autodealermls.com
autoDEALERmls is a service of the Offers Network, Inc. to provide SEO [define] services by automating the posting of vehicle inventory to YouTube, Twitter, Facebook and other social media for their clients.
For our Real Estate partners you can go to http://techmediamarketing.com
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