Join us in trying to catch the wind!

Working to capture the best response on the Internet is elusive and as difficult as trying to catch the wind. Join us in our discussions about how to create better content and then place it and tag it so that people can find that information ~ Torrey

Friday, March 30

Google Final Answer - Symantic Search

There are a number of articles that are talking about the Google Refresh of the search engine and how they are planning on moving you as fast as possible from Thought to Answer...

One of the problems of course is that a user's time on Google's site is mere seconds compared to hours people are spending on Facebook or other media.

Here-in lies the rub.  How do you get people to spend more time looking at answers on Google instead of clicking those little blue links that take you away from their site... and how does this effect your SERPs work to gain high SEO on a search result.

Symantic Search is Google's answer.  From a blog post by  https://plus.google.com/115744399689614835150/posts/3vLRVL7C4QS

"Let me just say that every day, we're improving our ability to give you the best answers to your questions as quickly as possible"


But the true answer is... "how do we keep them down on the farm after they've seen Paris"


Slowly over time, you will see where Google will start providing complete answers for example hotels or for air fares or in other cases "shopping".  This approach keeps people exploring data on the Google site and keeps them from clicking away on those little blue links... at least until they can charge someone for it.


Other articles that may be important here are ones regarding how your PPC Adwords program may be affected and realizing that Universal Search is triggered only when Google feels there is a good reason to present other media types which can totally change the search results order you were expecting from your keyword analysis.  


Read this short article   |  March 30, 2012  
http://www.clickz.com/clickz/column/2164410/goodbye-keywords-google-semantic

Bottom line is that your keyword search engine tools are now less effective in telling you exactly what will be presented in various parts of the world and on what devices will the search be conducted ( we are seeing 30% of our searches coming from mobile devices right now).

Saturday, March 24

Using YouTube to generate SEO for Auto Dealers

Auto Dealers, here is a short video that offers the research behind how and why you can use YouTube video to gain high search engine results (SEO) for your dealership.  Using video is the lowest cost and most effective way to get your vehicle inventory in front of consumers who are looking for those individual vehicles.  This is not about your dealership brand but about the actual method that consumers use to find a particular vehicle they are interested in buying.  This program details where the consumer is between the process of "I don't know what I want" to "I am going to buy this vehicle".  Research show that long tail search terms vs head terms convert at a much higher rate.  Using video, in particular YouTube video, to get your advertising message in front of a consumer is simply the fastest method to do so.


Friday, March 23

YouTube Tags - Less is more for better SEO

When it comes to how many tags or how varied the tags should be to gain better SEO of the video watch this short video from the experts




Kevin H. Nalty can teach all of us a lot about using video and getting better SEO results.  See more at his site
http://willvideoforfood.com/