Remarketing 101 - Follow your (future) customer around the Internet until they are ready to buy.

Remarketing is a process whereby you put a little code on your web site... buy a program with Google Ads or another ad network and then whenever that shopper is surfing the web your ad keeps reappearing.

What's more the Analytics are all built in.   Google has the easiest program
Here is an article showing a step by step approach to how to do this with a simple Google Adwords account
http://tinyurl.com/remarketing101

Here is another simple article giving you the simple story on this very powerful technique of being in front of the customer when they are ready to buy your type of product.
http://tinyurl.com/Remarketing102


First

Then



Thanks to 


Ron Jones  |  August 23, 2010 article in .clickz.com

Google Places - The best place for a business to start with social media

Go here... http://google.com/places Any questions?

Your local business, discovered on Google Be found. Communicate with customers. Get insights to make decisions.
	Make sure your business information is correct Post coupons & live updates Use a performance dashboard to see how you're doing	Add new business Upload a data file
New! Stand out from the competition with Google Tags Advertise for less than $1 a day. Try for 30 days FREE! Get more customers by promoting features that make your business unique Save time advertising with our easy tag builder, ready in minutes Control your budget with a $25/month flat fee

© 2010 Google - Google Home - Google Maps Home - Google Places Help - Privacy Policy

100 hours of video will be posted to YouTube by the time you read this!

The impact of Social Media is sometimes hard to accept.
Here is a video that you should watch created in association with the HULT International Business School giving you some of the numbers relating to just how important this new phenomenon is.
The data is drawn from http://www.socialnomics.com
Here is the Video link to

Social Media Revolution 2

3rd Party sites are stealing your front page position on google

Its true. when you allow your inventory or listings to be posted on third party sites like Oodle or VAST your are in effect giving them your most important asset... your inventory to get their site posted high on search engines.
Recently on DeaerRefresh (a great blog site for auto dealers) Brian Pasch wrote about this problem
Go here:
http://www.dealerrefresh.com/inventory-free-sites-brian-pasch/

Understand what is going on here.  When you take your inventory and post it to all those free sites what you are doing in effect is giving them your name, what you have listed for sale, and your location and letting them create THEIR OWN SEO.  This is instead of you spending time building your own site, investing in Social Media Marketing techniques that will raise YOUR WEB SITE'S SEO.

We understand that these FREE 3rd party sites are addictive but if you were to spend a little time tracking what these sites are really doing for you in terms of generating traffic to your site and then converting that traffic into sales you will quickly see that what they are really doing is stealing your customer who is searching in your market for your inventory - and selling it to the highest bidder.

This is true for auto dealers and real estate agents.  Everyone in both industries pushes to get their listings on as many sites as they can - the thinking is - more sites means more visibility.  Fact is, what is really happening is you are simply giving these sites the best way to push YOUR web site off the front page of the search engines.

Take back the keys to your own inventory and spend more time posting on sites like YouTube, Twitter,  Facebook... and now Google Buzz and direct that traffic back to your own site.  Get back on the front page of Google by fighting the urge to give your inventory (and your SEO) away