(Authors note: While this is absolutely a plug for our new service, I hope you will find it helpful, using less jargon, than many of the articles I post on this site to describe the simple process of creating a Social Media Hub or what we are calling a "trafficircle")
Many clients both auto dealers and real estate brokers give their inventory away to 3rd party sites to get their listings on as many web sites as they can. Fact is what they are really doing is giving away their inventory so another company (3rd party site) can steal the advertiser's rightful position on the front page of search engines. trafficircle provides a simple way to harness the power of social media to capture and point car and home shoppers looking for your brands and listings to your web site - instead of some 3rd party site.
Here is how it works: Currently, any one domain (your web site) has the ability to rank for only two URLs (seen in 2 ways by search engines) on any given search query. Engaging in our trafficircle tools to generate universal search optimization for your dealership (one of our techniques) greatly expands the number of locations your listings can be found by on the web.
• By every auto brand or property type you sell - both new and used vehicles or all kinds of real estate.
• In cities you may be near and service but not physically located in.
• Every listing points back to your web site... not some 3rd party site.
Part of our process is to take your inventory and create videos or what is called a virtual tour in the real estate industry from the still pictures uploaded to your site. We use a natural voice software engine to say the listing information provided in the data feed. Then we take those videos and post them in such a away as to create an entire Social Media Circle, a trafficircle of listings, multiplying your presence of your auto dealership or the listings you have as an agent on the web 4 or 5 times the number of items you have in inventory.
Each of these new listing videos now has a link back to your website thus increasing the number of valid inbound links (cross links) to your website. Your rank on search engines for the type of brand of cars a dealer sells and the type of properties an agent has listed soars!
Multiply your presence on the web by hundreds of recognized locations with links to your web site for a fraction of what other systems cost you to implement.
trafficircle utilizes a number of techniques which are now standard ways in which search engines index web listings.
- Universal Search. Google now indexes all kinds of media types in addition to regular HTML web pages. Video has a 50x advantage over HTML pages according to post by Forrester Research.
- Instant Search. Google recently announced their new instant search results feature which helps to identify a wide range of results which in the past were dominated by the large 3rd party companies and now give more local, smaller groups of listings a fighting chance to get on the front page.
- Real Time Search. Again, Google the leader in all search technology has recently introduced a way to bring in the results for searches for Social Media sites like Twitter and Facebook into their results.
- New Social Media sites to grow the circle. Recently Google introduced Google Buzz. Google Buzz is their answer to Facebook and provides yet another way to build the growing Social Media Circle.
- Focus on Google. We focus on Google because they represent over 75% of all searches. When a consumer sits down at a computer and they turn on their PC or MAC. The starting point is at a search engine 80% of the time and 75% of that is at Google.
- Social Media cross tagging. Creating a Social Media Circle is a lot of work to do by hand but thanks to innovative computer software you can set it and forget it. Creating a Social Media Circle for your Agency or Dealership is a critical cornerstone to anything else you do on the web.
