Google Non-Plused about entering the Social Media Space for a 3rd time.

As if Goolge’s failure at the Social Media Space wasn’t enough…. With failed WAVE and BUZZ they are now introducing Google+ I think they are going to be hard pressed to unseat Facebook…. Also today MySpace (how quickly we forget) announced that it is laying off over 400 people. Where is this all going you may ask? Vic Gundotra one of the two project managers for the new social media service said to Wired “this was a bet-the-company project”
http://t.co/KylP1ZN

What does it all mean... this business isn't easy and it will take multiple iterations to get it right no matter how big you are... What about Microsoft?  Where is the Smartphone integration of all this?  Foursquare for sale?  Good questions all... stay tuned



More on this at Search Engine Watch

Social Networks Grade Google+ Project
Frank Watson, June 29, 2011
http://searchenginewatch.com/article/2082411/Social-Networks-Grade-Google-Project

5 Star Auto Mobile App

Google Analytics for your Social Media - New tools to track the path to your door (web)

You can now create a new way to grasp how someone actually comes to your website.  Although still in beta you should be applying for this great new Google Analytics Multi-Channel Funnels Tool.  As a marketer with Google Analytics on their site to measure the impact of all the channel interactions a visitor has with the site leading up to a conversion or purchase... now you can also tell what social media they have been using.

http://www.google.com/analytics/analytics-funnels.html



Read more at:
http://searchenginewatch.com/article/2072108/A-Step-Closer-to-Social-Media-ROI-with-Google-Analytics-Multi-Channel-Funnels

Panda... above the (fold) waist or below - does your site violate the new content rules from goggle?

Is your site compliant with the new Google Search rules (released recently under the name Panda)
From a dialog with one complainer to Google it was quoted about ad/content ratio:

“The site must have user value other than providing ads. For example, Google provides web search, news sites provide regularly updated original content, and other services. To check that your website complies with our arbitrage policy:

1. Open the site in a new browser.

2. Expand the browser to a minimum of a 1024 x 768 pixel display.

3.  Make sure you have minimal browser menus and your font is set to medium or normal.

4. Scroll to the very top of the page, as evaluation is based on what appears above the fold.

5. The site is considered compliant if the area of ads is less than or equal to the area of content.

“Please use the instructions above to evaluate your entire website and, if necessary, bring it into compliance with our arbitrage policy. If you’re not in compliance, you may receive a low landing page quality score, which can negatively affect your Quality Scores, cost-per-clicks, and ad positions.”

What does your page look like?

Read more at this link

http://searchenginewatch.com/article/2076480/The-Panda-Enigma-An-Overview-of-Major-SEO-Factors