Gone is the ability to game the system with fake blog entries, back links from link farms… today it is all about Google. And it is all about content. Real reviews made by real people. Recently Google switched over from using YELP, Angie’s List or Service Magic to using only their reviews…. Because it was said these reviews were being gamed by the system.
True enough but that is not the whole story.
Certainly Google reviews (google+) can be gammed as well.
But lets not go there. Instead what I want to do is talk about how to meet or beat this system with a reliable, effective and honest approach that plays within the rules.
So the new game for many categories of business is to get positive reviews in an ethical manner.
Recently, I met Jim Richarson CEO of Mpact Maximizer where they say they, “Dramatically increases the number of positive reviews for your business.”
People expect good experiences from the businesses they visit. As such, a good experience typically doesn't warrant them going out of their way to leave a positive review. But, if they have a bad experience, you can bet that they’ll tell the world. They are, in fact, 41% more likely to leave negative reviews than positive ones. Mpact Max is a tool that captures customers’reviews right at the business when they are in the midst of having their experience. They don’t have to remember that they need to leave a review for the when they get home or what happened during their visit.
If their experience is poor, the iPad based system asks them to record their complaint during their brief three question survey. That information is forwarded to management along with the customer’s name cell number and email address. Management can, therefore, deal with the problem immediately and hopefully resolve it before the customer goes online to slam the business.
If the experience is good, the system asks for a testimonial and facilitates publishing it on dozens of review sites; all from the customer’s unique IP address. As a result, the business resolves more problems and records more positive reviews.
So businesses can track customer satisfaction and use the metrics to train staff and monitor customer experience over any time period.
Thanks to Jim Richardson for that insightful information. I wanted to show some real life example of this issue so our readers can get what is going on here.
For example, if you were looking for a new dentist in the local market here in San Luis Obispo and you were doing a search in Google it might look like this below. Organic search results sit below the paid on top and on the right. Notice that all of the top listings (supposedly organic?) are from a Google+ reviews.... get it! Now, go get it! http://mpactmax.com
True enough but that is not the whole story.
Certainly Google reviews (google+) can be gammed as well.
But lets not go there. Instead what I want to do is talk about how to meet or beat this system with a reliable, effective and honest approach that plays within the rules.
So the new game for many categories of business is to get positive reviews in an ethical manner.
Recently, I met Jim Richarson CEO of Mpact Maximizer where they say they, “Dramatically increases the number of positive reviews for your business.”
Here is an interview I recently conducted with Jim for him to explain his program:
So, Jim tell us what http://mpactmax.com does and why this is the future for so many areas of businesses trying to get their sites and their products or services found by the searching public?People expect good experiences from the businesses they visit. As such, a good experience typically doesn't warrant them going out of their way to leave a positive review. But, if they have a bad experience, you can bet that they’ll tell the world. They are, in fact, 41% more likely to leave negative reviews than positive ones. Mpact Max is a tool that captures customers’reviews right at the business when they are in the midst of having their experience. They don’t have to remember that they need to leave a review for the when they get home or what happened during their visit.
If their experience is poor, the iPad based system asks them to record their complaint during their brief three question survey. That information is forwarded to management along with the customer’s name cell number and email address. Management can, therefore, deal with the problem immediately and hopefully resolve it before the customer goes online to slam the business.
If the experience is good, the system asks for a testimonial and facilitates publishing it on dozens of review sites; all from the customer’s unique IP address. As a result, the business resolves more problems and records more positive reviews.
So businesses can track customer satisfaction and use the metrics to train staff and monitor customer experience over any time period.
What does this cost?
Mpact Max has three pricing levels: Max Basic: $97 per month. Max Max: $197 per month and Max Plus: $297 per month. Programs are based on a metered use by the client.What about Mobile?
Mobile is here! It’s the perfect solution for fast food restaurants and hotels. Customers scan a QR code or text a keyword and the survey link to a mobile optimized questionnaire process is sent to their smartphone. They’re in our system so the experience and results are similar to the full-featured process.What does a person need to do start with this program?
This is a powerful tool supported by a dedicated team of people. We handle all of the set-up details in a turn-key solution. Go to our website. www.mpactmax.com and click on contact us. We’ll be happy to answer questions and manage the process. Our 60 day money back guarantee reflects our confidence in Mpact Max’s ability to dramatically change our clients’ businesses.Thanks to Jim Richardson for that insightful information. I wanted to show some real life example of this issue so our readers can get what is going on here.
For example, if you were looking for a new dentist in the local market here in San Luis Obispo and you were doing a search in Google it might look like this below. Organic search results sit below the paid on top and on the right. Notice that all of the top listings (supposedly organic?) are from a Google+ reviews.... get it! Now, go get it! http://mpactmax.com
 |
| Paid is on top and right squares organic in center of screen |
