Learn how to optimize your video for YouTube. Otherwise, the odds that a critical mass of viewers will discover it are slim to nil.
The first step in this process is to think about the words users would type into the YouTube search box to find your video. Choosing relevant keywords can help you get your video content in front of interested users.
You can use the YouTube keyword tool to get new keyword ideas. It gives you a couple of options. You can enter a few descriptive words or phrases, or you can type in a YouTube video's ID or watch page URL. Results can be tailored to more than 40 languages and more than 230 countries.
In addition, the YouTube keyword tool lets you choose the demographic you wish to target. This includes male or female, ages 13 to 65+, applicable countries, and 24 interests from animals to travel.
Although you can use these keywords for advertizing if you want, you don't need to. The YouTube keyword tool can be used to optimize your video for YouTube search, too.
Remember, users are searching for video content, so they're less likely to look for something to buy on YouTube than they are on a search engine. Users search for topics related to what entertains them, so choose your keywords accordingly:
- Names (celebrities)
- Titles (movies, shows)
- Quotes
- Actions/verbs
- Objects in the video (cars, etc.)
- Emotions (funny, hilarious)
When choosing your keywords, think about the trends in online video overall, plus trends on YouTube (hot topics, political awareness, celebrity gossip, and popular videos).
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