What struck me about this story
http://blogs.forbes.com/quickerbettertech/2011/05/30/home-sales-down-not-for-this-realtor/
is that the person doing all the work doens't really have very much knowledge of how these tools work.. she just uses them, and uses them every day
Hope this gives you some ideas.... hey, car guys this is your story too if you can read through the lines.
How about How to Buy a car in YOUR CITY? What are the rules, what are the gotchas.
Selling is selling, it is best if you can take the "consultive approach"
