What is your Long Tail term to chase

Chasing SEO on various media platforms has been known as Chasing the Long Tail...

How do you use this powerful concept... longer search terms = more likely to convert.

OK what does that mean?

Read this short paragraph by Ian Lurie
http://www.portent.com/blog/seo/long-tail-seo-101-defined.htm

Get it... the longer and more specific the search term the more likely the consumer is actually closing in a decision to purchase (convert)

Long Tail terms comprise as much as 70% of all searches!
The demand curve for Head (short) vs Long Tail graph shows just how important focusing on these 2+ phrase searches really is

Read More on Long Tail conversion at
http://www.seomoz.org/blog/illustrating-the-long-tail

Using Long Tail terms that are 4 words optimizes (converts) the best

Look at this treasure trove of SEO data
SEO Graphs and Charts regarding from SEOMOZ