Over the last year their have been tremendous changes in the way people search. On a secondary level there have been monumental changes in the way that search engines rank and rate web content. Regarding the way people search, I think the new Siri voice search on the iPhone is one of the major new trends. I use an Android phone and find the voice search working very well.
When I am on the road or in the car I can just speak what I want to find and boom there are the choices... neat, easy, simple - effective but a bit rough. With Google's releasing GoogleNOW, a new voice command feature in Jelly Bean, they are about to change everything. Want your socks rocked? Watch this quick video:
There are a myriad of other issues affecting your web content rankings through the ever changing way we conduct searches. These trends are going to totally affect the way a business will try and attract customers using SEO techniques. Here is a quick infographic from
7-boats.
Social Search is vying for first place in our new paradigm model so how do you get more people talking about what you are doing? Look at these trends with Bing and now the way rankings of pages are done by Google+ users. These trends will not go away. "search engines are starting to rely on social media to help filter and validate relative content to deliver to consumers," Elliottle Menager (
how social marketing and search engine optimization work together)
Content is going to be judged on quality, not quantity. If you are abusing the seo tags and titles with stuffing them with key words.... you will be penalized. Focus on useful content that engages your audience and gets them interested in sharing your content (with your links or tags). Create a feedback loop to create content based on the dialog your customers are talking about. Where do you fit in?
Mobile. I am sure you are realizing that your phone is starting to replace some or most of your interactions you used to do on a PC. So is everybody else. Mobile search will surpass desktop search sometime next year in shear volume. More importantly, Google and other sites use different metrics to determine what content to present on mobile devices versus your desktop. Are you focused on optimizing your content to be available to be indexed by Mobile Search Bots that Google and others are releasing?
Click on the
Infographic to view all of the coming challenges companies trying to attract clients will be faced with over the coming year.
If you have been following this blog for very long you will already know the single answer I will propose to solve all of these problems... video. Sure it sounds complicated but in reality the new standards are based on more of a home feel to the video. Over produced videos actually don't get viewed as much. Think about ways you can get "user" created videos... they are a hit. Have you asked your customer / channel partner / or supply chain suppliers about aggregating their videos on your channel? Have you created every kind of How-To video that people wanting to buy your product or service should know and are searching for on the net? Doesn't need to be fancy - just useful (or funny). Useful is easier than funny.
