in April, comScore (Social Networking Ranks as Fastest-Growing Mobile Content Category) reported that mobile searches had skyrocketed by 90%. This time, Compete's first-quarter 2010 study finds that consumers rely more and more on their smartphone devices to search for retailers and other such local businesses. According the research firm, one out of three smartphone users have been led to a local business after finding in through local mobile search. Local business discovery rate is quite high, with almost one third of Android and iPhone users finding new places thanks to local mobile search.
http://blog.searchenginewatch.com/100707-090847
Another report just released by PEW Internet:
“Six in ten Americans go online wirelessly using a laptop or cell phone”
When you look at the profile study released in this study last week it shows a 52% increase this year over last year for number of people who now access the internet on their cell phones… for people 30-49 (prime buying years) it was 43% (see below) of all cell phone users..
This is absolutely just the beginning of this trend…. You almost cannot buy a phone today that doesn’t access the web…
Here is the study:
Mobile Access 2010 | Pew Research Center
