We often try to bring to light great resources for entreprenuers and managers to find current thinking and innovative approaches to how to build and run their empires. The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is one of these organizations that is constantly putting out great ideas and has been a cradle of enlightenment thinking and a force for social progress for over 250 years.
Here is an RSA presentation on one of the best talks about how motivation works by radical sociologist David Harve. The talk is called, "The surprising truth about what motivates us" and is available in a quick to watch YouTube video (link ). His talk really describes the principals of how, when building your social media hub ( define ), you have to pay attention to the core issues of how people are motivated. In fact, the most surprising thing is that people it turns out are often negatively motivated by money. So just throwing coupons and other discounts at your customer to buy can actually cause them not to shop at your location. How can this be? Watch it here for a few minutes and see his very creative way (cool stop animation) to teach us all about motivation:
Here is an RSA presentation on one of the best talks about how motivation works by radical sociologist David Harve. The talk is called, "The surprising truth about what motivates us" and is available in a quick to watch YouTube video (link ). His talk really describes the principals of how, when building your social media hub ( define ), you have to pay attention to the core issues of how people are motivated. In fact, the most surprising thing is that people it turns out are often negatively motivated by money. So just throwing coupons and other discounts at your customer to buy can actually cause them not to shop at your location. How can this be? Watch it here for a few minutes and see his very creative way (cool stop animation) to teach us all about motivation:
To learn more about the RSA, visit: http://www.thersa.org/
