Recently a number of companies have been outed by the Press and others for conducting what is considered "Black Hat" SEO tactics. The latest one Overstock.com. Last week it was JC Penney... are you next? While it looks sexy to get your listings to the top of search results the fact is you may be playing with fire. What is called Link SPAM just got outed by some of the largest players on the web. Just talk to any of the executives in involved in situations and you will see that the program they signed up for was to get high rankings on search results... what they forgot to do was check to see what techniques these firms use.
You will want to read about the most recent disaster from a top company that thought they knew what they were doing... read this about Overstock.com
http://blog.searchenginewatch.com/110224-093044
There are literally thousands of companies trying to call our auto dealers and real estate agents every day trying to convince them to use their "Secret" techniques to gain top rankings for their businesses.
Be careful, very careful.... this is the momment when you need to say, "so tell me, how do you do this" and they say, "well we take the keywords... and then we create back links on other sites" At that point you want to get off the phone as fast as you can. Clearly they are going to try and game the system... this is not the best, fastest or important way to get your message in front of a REAL BUYER.
It turns out that Google, the top search engine, owns YouTube. You may already know this. What you may not know is that you can expect a video clip to have a 50x advantage over a regular web page to get on the front page of Google. And, you have a 40% higher probability of your search result being clicked on over an HTML (regular) page. You can post as many YouTube videos as you like and have them all pointing to your web site creating tremendous SEO for your brand... Oh, and you can share those videos to Twitter, Google Buzz and Facebook thus magifying your SEO even furhter.
After all it is about Clicks not just search results isn't it?
Here is a fomer post about the stats on that.
http://torreyrussell.blogspot.com/2010/12/facebook-1-youtube-2-google-6-for.html
Reference: Danny Goodwin | Full story | Feb 24, 2011 http://blog.searchenginewatch.com/110224-093044
