For our clients, auto and real estate companies, we would suggest that they focus on the dynamics in their market and realize that these dynamics foster different buyer personalities. Desperate, Reserved, Not-worried? What is the profile you have mostly in your area. They are all buyers but buy things in a different way. What are your customer profiles? Make up your own categories.... new baby, single working mom, soccer mom... what are your categories of best customers? Where to they congregate?
Understanding these profiles helps to build a sales and marketing process and should also lead you to an Internet strategy that keeps your boundaries in place. If you were, for example, selling cars in Phoenix.... where there is a desperate mood... maybe Buy Here/ Pay Here strategies are better to promote. Leasing with no down payment or use your trade in to make the down payment. If you are selling houses in Seattle... you might think about how well this market has held its price and talk about Preserving Value to the young, very successful computer employed people ready to move out of a rental or condo and into a house with a yard.
What is your strategy.
Use this chart and the tabs along the top and bottom to better understand what is going on in your world... picking the right strategy can make the difference between closing a deal this month and looking for work!
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| Rent Vs Buy Chart from Trulia http://trulia.movity.com/rentvsbuy/ |
