“Search Plus Your World” Google Socializes Search

“Search Plus Your World” This is a fundamental change in the way that google returns search results When you conduct a search now, currently just in the US and only in English, you will see this new header...

This new idea is where you are now looking at the search results of your Google+ network.

There are good and bad issues around this ... for one it will change SEO rules at its core.

SEO and Search Plus Your World means that your network of friends and family will drive what you see in a search result instead of  the world.  Google can now rank and rate YOU against the interests of your network of co-workers, friends and family to profile what you are interested in viewing... think Panda [define] rules tied to social graph.  

Genius, maybe, intrusive, absolutely.  Should you care... yes, your world just got smaller.  And while it may be great to share restaurant ideas or movie reviews... do you really want your boss or your brother in law commenting on every search you do?

Read this for more: 

http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285