Trip words that will land you in spam heaven

So you are now convinced from all that you read that video is the ultimate tool to get in front of your audience and to do that as quickly as possible - great.

But maybe it is not working so well for you?

Are you falling into the trap - all selling, all the time isn't helpful to a consumer.  What is in it for them?  Why are they watching your video.  Why should they care?

Here is the real issue, are you falling into a trap of using words that the search engines consider spam... are they thinking you are trying to game the system.

Those same words that will land you in a spam or junk folder when you use email can do the same for you in any web page or video you create

Here is a great list of words you should work to avoid from Hub Spot

The-Ultimate-List-of-Email-SPAM-Trigger-Words
http://goo.gl/zC6gK

Also here is an overivew from MailChimp that offers a number of important techniques and tactics that can save you from the dust bin.
http://kb.mailchimp.com/article/how-spam-filters-think

Think like you are sending them an email when they open your video... same concept really, only difference with video is you didn't have their email and somehow they came looking for you... but the rules of engagement are the same.

Stop spamming your potential clients and they will allow you to grow them into a customer (see Gary Vaynerchuk's article "The Thank You Economy" at http://goo.gl/8m0kz

Simple parlor tricks to create SEO for your books

Ever think how your book could rise to the top of search engines... for those of you have been reading this blog over the years already know the answer Yes Video Simple video created on the fly by a computer, with a computer voice with simple search terms competes with Amazone, Wiki and every other big site... you can do this too with your book Example

Are you over optimizing your SEO?

A while back we discussed the problems with the introduction of a series of changes Google made to the way they rank your web site material called Panda

We noted that video, specifically YouTube video offers one of the best ways to follow all the rules of Panda as well as provide mobile computing search engines with properly formatted pages - you get a double win with video.
Now, Google introduces a new series of rules commonly called Penguin (...set of more than 50 changes, named Penguin, released April 24 changed the Google search algorithm to target over-optimized websites that were stuffed with keywords in an attempt to improve their search rankings. http://www.cnbc.com/id/47413065 )



Here is a list of the 52 changes of April (http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html )

So what is the net effect of this all... Don't over optimize your web site.  As we have talked about in prior postings this is a major failing of a lot of webmasters who think that by loading up more stuff they will be able to game the system.

There are many ways to do this and we have always advocated video... yes simple as it may sound video, specifically YouTube video provides all of the ability to create high ranking SEO without the penalties found in web pages.

I found the CNBC link above and this article

Life After Google Penguin – Going Beyond the Name
David Harry, May 16, 2012

One of the most helpful on the subject
http://searchenginewatch.com/article/2174997/Life-After-Google-Penguin-Going-Beyond-the-Name

Social Video Advertising a new Phenom

Social video advertising is soaring... do you know how? ReelSEO does a nice job of explaining this new phenom. http://tinyurl.com/socialvideoad