Are you over optimizing your SEO?

A while back we discussed the problems with the introduction of a series of changes Google made to the way they rank your web site material called Panda

We noted that video, specifically YouTube video offers one of the best ways to follow all the rules of Panda as well as provide mobile computing search engines with properly formatted pages - you get a double win with video.
Now, Google introduces a new series of rules commonly called Penguin (...set of more than 50 changes, named Penguin, released April 24 changed the Google search algorithm to target over-optimized websites that were stuffed with keywords in an attempt to improve their search rankings. http://www.cnbc.com/id/47413065 )



Here is a list of the 52 changes of April (http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html )

So what is the net effect of this all... Don't over optimize your web site.  As we have talked about in prior postings this is a major failing of a lot of webmasters who think that by loading up more stuff they will be able to game the system.

There are many ways to do this and we have always advocated video... yes simple as it may sound video, specifically YouTube video provides all of the ability to create high ranking SEO without the penalties found in web pages.

I found the CNBC link above and this article

Life After Google Penguin – Going Beyond the Name
David Harry, May 16, 2012

One of the most helpful on the subject
http://searchenginewatch.com/article/2174997/Life-After-Google-Penguin-Going-Beyond-the-Name