Join us in trying to catch the wind!

Working to capture the best response on the Internet is elusive and as difficult as trying to catch the wind. Join us in our discussions about how to create better content and then place it and tag it so that people can find that information ~ Torrey

Tuesday, May 29

Trip words that will land you in spam heaven

So you are now convinced from all that you read that video is the ultimate tool to get in front of your audience and to do that as quickly as possible - great.
But maybe it is not working so well for you?
Are you falling into the trap - all selling, all the time isn't helpful to a consumer.  What is in it for them?  Why are they watching your video.  Why should they care?

Here is the real issue, are you falling into a trap of using words that the search engines consider spam... are they thinking you are trying to game the system.

Those same words that will land you in a spam or junk folder when you use email can do the same for you in any web page or video you create

Here is a great list of words you should work to avoid from Hub Spot
The-Ultimate-List-of-Email-SPAM-Trigger-Words
http://goo.gl/zC6gK

Also here is an overivew from MailChimp that offers a number of important techniques and tactics that can save you from the dust bin.
http://kb.mailchimp.com/article/how-spam-filters-think

Think like you are sending them an email when they open your video... same concept really, only difference with video is you didn't have their email and somehow they came looking for you... but the rules of engagement are the same.

Stop spamming your potential clients and they will allow you to grow them into a customer (see Gary Vaynerchuk's article "The Thank You Economy" at http://goo.gl/8m0kz