178 Million U.S. Internet Users Watched Online Video During April
comScore Video Metrix today announced that 178 million American Internet users watched online video during April 2010. In other words, 83.5 percent of the total U.S. Internet audience viewed online video that month.
Why is that important. Because there are a lot of Real Estate Agents and Auto Dealers (Offers Network's customers) who think only 17-year-olds are using Social Media sites like YouTube. Consumers are now using Video more than ever before. YouTube, which is owned by Google, is the #2 search engine [ref: http://techcrunch.com/2008/12/18/comscore-youtube-now-25-percent-of-all-google-searches ] when you break out the numbers from their parent firm.
"450 million people worldwide view more 60 billion videos each month on YouTube.com. If YouTube were a nation, it would be the 3rd most populous country in the world -- behind the People's Republic of China and India, but ahead of the United States and Indonesia." (1)
Video is also a compelling way for people to view information on smartphones, our Social Media Hub building services that start with a YouTube posting of a video display of a car or house for Auto Dealers: UTUBEautos.com and AutoDEALERMLS.com and our Real Estate services through Techmediamarketing.com show that on average we are seeing 10+% of our total viewers coming threw a mobile device... wait till Tablets become the norm around the house and office (iPads).
Location Based Services [REF: http://en.wikipedia.org/wiki/Location-based_service ] are an integral part of this Social Media trend and are the hottest thing coming now on Smartphones. Augmented Realty systems like LAYAR or TAGWHAT are now creating significant numbers of users that can no longer be ignored. What is your Mobile strategy?
How are you positioned to build your Social Media Hub? Video is a core component of this strategy. Creating free postings on Youtube, Twitter and Faceboook for hundreds of your assets (cars, property listings) linking to your web site - a web of backlinks [ref: http://en.wikipedia.org/wiki/Backlinks ]. Create a cloud of listings that the consumer can find and then click to you not some 3rd party marketplace site.
YouTube, Twitter, Facebook... they are free. Now there is Google Buzz. Get involved with programs offering Augmented Reality services on smartphones.
These are simple tactics... even if you do them by hand... Start today!
(1) Reference Links used to create this posting: http://blog.searchenginewatch.com/100601-155022
