Social Media Networks (SMO) are becoming the new Search Engine Optimization (SEO)

Everyday people are taking to social networks to discover new content in and around their social graph. According to a recent Nielsen study, [ref: 18 percent of all searches start on Social Media sites not search engines ) social media sites such as Wikipedia, blogs, and social networks account for 18% of where searches begin, outperforming sites that are dedicated to publishing information specifically to help individuals find deeper analysis and details. This is a trend that’s only now gaining momentum; as Nielsen observes, “Social Media is becoming a core product research channel.”


"...the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion. It’s about letting your expertise or work market itself through the practice of a socialized form of inbound marketing that helps make content discoverable when people search."  Says Brian Solis (see link at bottom)


It is all about trust..."who you gonna call?"



Read the entire blog by Brian Soilis here
http://www.briansolis.com/2010/02/social-media-optimization-smo-is-the-new-seo-part-1/