Social Media - More links the better the search results

When it comes to why we do social media - its all about links... "Links act like votes for a given piece of content, and as a result content with the best link profile usually does extremely well in the rankings for related terms.", according to Eric Enge in a Search Engine Watch post on Jul 13, 2010 he has labeled "The Death of Natural Linking". Eric identifies that when you use Social Media sites to create back links to your web site it greatly increases your SEO in a way that is not only great from an SEO perspective, it may in fact be the MOST effective way to do this.

Fact is, using automated Social Media Hub publishing tools such as our partners sites do; http://AutoDealerMLS.com, http://Youtubecarsandtrucks.com or http://Techmediamarketing.com which create automated process of taking auto or real estate listings and post them to YouTube, Facebook, Twitter and now Google Buzz create a tremendous "white hat" [define] linking process that is hard to beat for creating a strong Internet Profile and visibility with search engines (get on first page).

Read his entire post and be sure to click on his links at
http://searchenginewatch.com/3640951

Smartphones - Social Networking Ranks as Fastest-Growing Mobile Content Category

Here is more evidence of Smartphone use for shopping skyrocketing which really goes 180 degrees from what most people understand. Until you own a Smartphone... and then you get it.

in April, comScore (Social Networking Ranks as Fastest-Growing Mobile Content Category) reported that mobile searches had skyrocketed by 90%. This time, Compete's first-quarter 2010 study finds that consumers rely more and more on their smartphone devices to search for retailers and other such local businesses. According the research firm, one out of three smartphone users have been led to a local business after finding in through local mobile search. Local business discovery rate is quite high, with almost one third of Android and iPhone users finding new places thanks to local mobile search.

http://blog.searchenginewatch.com/100707-090847

Another report just released by PEW Internet:
“Six in ten Americans go online wirelessly using a laptop or cell phone”

When you look at the profile study released in this study last week it shows a 52% increase this year over last year for number of people who now access the internet on their cell phones… for people 30-49 (prime buying years) it was 43% (see below) of all cell phone users..

This is absolutely just the beginning of this trend…. You almost cannot buy a phone today that doesn’t access the web…

Here is the study:
Mobile Access 2010 | Pew Research Center

The surprising truth about what motivates us

We often try to bring to light great resources for entreprenuers and managers to find current thinking and innovative approaches to how to build and run their empires. The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is one of these organizations that is constantly putting out great ideas and has been a cradle of enlightenment thinking and a force for social progress for over 250 years.

Here is an RSA presentation on one of the best talks about how motivation works by radical sociologist David Harve. The talk is called, "The surprising truth about what motivates us" and is available in a quick to watch YouTube video (link ). His talk really describes the principals of how, when building your social media hub ( define ), you have to pay attention to the core issues of how people are motivated. In fact, the most surprising thing is that people it turns out are often negatively motivated by money. So just throwing coupons and other discounts at your customer to buy can actually cause them not to shop at your location. How can this be? Watch it here for a few minutes and see his very creative way (cool stop animation) to teach us all about motivation:

http://www.youtube.com/watch?v=u6XAPnuFjJc

To learn more about the RSA, visit: http://www.thersa.org/

Social Media Hubs feed into the Universal Search scheme to increase SEO

Universal search [define] is providing many opportunities for search engine marketers to strategically gain competitive positioning and drive highly-targeted traffic to their content, says Crispin Sheridan in a recent Clickz article.


Specifically,  
1. Currently, any one domain has the ability to rank for only two URLs on any given search query. Engaging in universal search optimization grants you the potential to greatly expand upon that limit.  


For example taking your inventory of automobiles or property listings and creating videos of them and the posting them to YouTube, Twitter and Facebook provides individual indexable valid assets posted on the web thus you now have hundreds of search-results out there on the web instead of just one website.


2. Each of these assets (cars, houses... whatever) can link back to your web site for increasing valid inbound links (cross links).


Read more about how you should use Social Media to build your hub of links which, due to the design of Universal Search, you can increase your SEO in an automated way... (yes of course see auto dealers: http://autodealermls.com and Real Estate Brokers look at http://techmediamarketing.com )


Hey, we have been doing this for more than 3 years now.  Its nice to see it in print.  So lets talk about your smartphone marketing program...


Here is that link

Universal Search: Are Your Marketing Efforts Evolving With the Times?

By Crispin Sheridan, ClickZ, Jun 30, 2010

http://www.clickz.com/3640802

Google now offers Keyword Tool to all for free

Google has taken its keyword tool and externalized it for your use
https://adwords.google.com/select/KeywordToolExternal

Also another great tool to explore keywords usage by region is Google Insights for Search tool

http://www.google.com/insights/search/#