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Wednesday, December 14

Mobile Privacy-What Verizon does with your data

Does your cell phone carrier really care about your privacy? Not.

Verizon says this in my account... RE: Relevant Mobile Advertising...When you use your wireless device, you often see advertising on websites (Verizon is controlling these ads not Google?) and apps (again who is getting my personal information?). Using the postal address we have for you and certain consumer information such as your device type, language preference and demographic and interest categories provided to us by other companies [They mashup my actual contact info with my search history with where I am standing with my phone in my pocket and the credit card data that I am using at that moment, buying underwear in some store - wow that is such a violation]... (such as gender, age range, sports fan, frequent diner, or pet owner), we will determine whether you fit within an audience category that an advertiser is trying to reach....Please note that you will receive mobile ads whether you participate or not, but under the program, ads may be more relevant to you.

- You will see ads whether you opt in or not! Verizon is running ads on my phone taking up my minutes? This is just the beginning. You can't really opt out of this either... only remove "relevant data" whatever that means.

Check out your own phone privacy settings with your carrier when you log into your cell phone account. You will be amaized at what they say they can do.


Here is a great review of this subject from Mobile Commerce News.
http://tinyurl.com/vprivacynotice

Privacy changes...It (V's new polilcy) will require customers to have to actively opt-out unless they wish to send information to Verizon about the features and apps that they use, the websites that they visit using their mobile devices, and where they have physically travelled while using devices on the Verizon network.