I advise my clients to consider having their SEO staff take this simple and effective course from one of the pros
Learn From Bill Hunt on Advanced Keyword Modeling at the Click-Z Academy.
http://tinyurl.com/bo4htde
Learn:
- Optimizing your keyword strategy
- Optimizing snippets and identifying bad snippets
- Opportunities for end-of-life products
- Understanding searchers and using query intent and searcher mindset
- Brainstorming keywords, generating your initial keyword list and prioritizing
- Using keyword research tools
- Mapping searchers to actions, and keywords to pages
- Creating a taxonomy to define your content and search strategy
- Evaluating underperforming keywords
- Keyword modeling
- Aligning your keyword strategy to social media and PR
- Integrating paid and organic search
