According to Google:
- 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
- 70% use their smartphones while in a store.
- 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.
- 44% of searches for last minute gifts this holiday season will come through mobile phones.
- Mobile searches on Black Friday rose 200% from last year.
- Tablet traffic grew 440% in 2011 from 2010.
http://googlemobileads.blogspot.com/2011/12/look-back-at-2011.html
"YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010."
"YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010."
Based on the numbers above, are your cars or property listings optimized for mobile? Have you created video landing pages for mobile users?
Now Google is looking for mobile optimized sites and apps to crawl. Is your web site ready for the 200 million mobile views every day?
...Take the lead now over your competitors and have Google search your site to optimize (rank) your site for mobile users... get ahead of your competitors.
Now there is a Googlebot for Smartphones... now Google can search and optimize your website for mobile.
"The new crawler will optimize content displayed on smartphones where it is specifically made for smartphones."
Understanding the new Googlebot tools.
Read this for an overview of what is going on here.