As many of you know I read a lot of newsletters about how to market on the Internet… probably too many.
This article I have attached, “Search and Rescue: How to Become Findable and Shareable in Social Media” By Brian Solis, one of the leading authors on the subject, reviews relevant trends that show why and how our program is the most effective way and the way of the future to get a message (listing) in front of a consumer (prospect).
1. Consumers are relying less on “marketplace sites” like AutoTrader, cars.com, Zillow or Trulia to find their information
2. Social Networks (YouTube, Facebook, Twitter…) are more relevant than Google
3. The interconnectivity of a program is key to success.. you need to be posting to all of these to be effective and create the “Hub effect”
Core Quote:
“As social networks gain in prominence, the amount of relevant information within each ecosystem increases in value and, as such, we deliberately seek content within the networks in which we engage…Destination sites (Zillow Trulia) across the board are losing traffic and ultimately favor, simply because destinations are obsolete as intended or designed. The days of the traditional "start page" are coming to an end, only to be replaced with the "attention dashboard" -- a dedicated application that aggregates the activity of those we follow in social networks into a series of digestible streams.
Don’t miss the side bar in the link provided below about “Competing for Attention”
While this article gets a bit technical it offers the core insight and validation about an approach many of us are taking to help our clients and now exposes it as a MAJOR trend in the marketplace.. of which we were ahead about 18 months… nice to see it coming out in print.
Go to article [click here]
