New Reports Underscore Benefits of Social Marketing
1.Trusting Brands more when they use Social Networks too.
The first is a study executed by custom market research firm Chadwick Martin Bailey >>CONSUMERS ENGAGED VIA SOCIAL MEDIA ARE MORE LIKELY TO BUY, RECOMMEND<< [read here] and iModerate Research Technologies that reveals consumers are considerably more likely to make a purchase from a brand they follow on Facebook and Twitter, as well as to recommend that brand to friends. Among consumers polled, 51 percent of Facebook users and 67 percent of Twitter users said they are more likely to buy from the brands they "friend" or follow, while 60 percent of Facebook users and 79 percent of Twitter users are more likely to recommend those brands to others.
2. Second: Digital Face = Authentic!
Consumers found that Internet users now expect businesses to have "some digital face - whether it's on FB or Twitter," otherwise the opinion may be that they are "not really with it or in tune with the new ways to communicate with customers." REPORT>>Comparing User Engagement across Seven Interactive and Social-Media Ad Types.<< [read here]
Finding>> "respondents indicated that they would be most likely to buy products from a brand with a corporate profile with fans, as well as recommend that brand to friends."
Read more of Teresa's missives at [Tessa Wegert on ClickZ]
